This is a bad response — tactically, not morally. It's incongruent with the tone if the original post, which feels objective and even-keeled. It may be inaccurate or even dishonest (I don't know), but replying like this can only help the person writing these articles.

Watch, "Founder of Zidisha refuses to answer basic factual questions about their business and instead is trying to redirect attention to me. This is what I'd expect from a predatory lender put on the defense. They still have time to be honest with their customers before it seems too suspicious, though."

What if they're actually squeaky clean and then do post all their own personal info on top of saying something like the above? What if they have a stellar reputation in this space? Now you're in a real pickle.

My advice: don't pick fights your opponents benefit more from having. :)