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A comment on What every founder fears. Parent comment

Re:What every founder fears by kawliga on Monday April 21, 2014 @06:46PM (#7624482)
PR 101 - When something bad happens you do one of three things:

1. Don't talk about it.

2. Spin it.

3. Burn it. - Let the lesser known news sources get the scoop so the big news sources won't want it.

I think they're trying to go with 2. "This is a good thing... Oculus Rift Technology... leaving for other, more important reasons... etc..."

I would have gone with bullet 1.

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Re:What every founder fears by cpeterso on Monday April 21, 2014 @10:51PM (#7625496)
> 3. Burn it. - Let the lesser known news sources get the scoop so the big news sources won't want it.

That's any interesting tactic. Do you have a good example of a company "burning" bad PR?

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Re:What every founder fears by chickenboot on Tuesday April 22, 2014 @09:31AM (#7627503)
There's a famous (in the UK) example of how prevalent it seems to be in politics: a Labour aide, Jo Moore[1] eventually had to resign after issuing a memo on 9/11 basically saying "today would be a good day to bury bad news"

[1] http://en.wikipedia.org/wiki/Jo_Moore

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