I'm surprised there's still not a Google for events.
Absolutely. What's going on in Berlin next weekend? To answer that question depending on my interests, I need to check half a dozen different sites, none of them very good or filterable in useful ways.
I want to do more fun and interesting stuff, you want to promote your event. It seems like an obvious opportunity for anyone who can at least improve upon the clunky Web 1.0 interface of existing sites.
I am thinking of making my prototype more human involved. For example, users (like you) could list the sites they often check for events, and maybe give the system some cue on how to extract the events from those sites. Another approach is MTurk which is something I'll try next.
I think this one is similar. Aggregating all of these events for all of these niches from all of these websites is just both so obviously needed and so obviously difficult that no one has wo/man'd up to do it (at least as far as we know).
I have lamented on this one since at least 2007 when Yahoo bought that startup that was trying to do exactly this (can't remember the name).
One day it will happen and the world will be quite a bit better. Obviously :)
They're focusing on the market below EventBrite, small free events and small venue (i.e. tech user talks) that may require a small fee.
It's really refreshing to be able to just say "I want to attend that event" and for it to be a few clicks rather than an arduous check-out process.
Note: Whilst they have a "browse" button at the top, they've started by providing stand-alone pages that act as a flyer and mini-promo site for the event... this is a tool with great potential, not a fully mature product. Example of an event page http://attending.io/events/how-to-market-through-influencers...