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A comment on Google Website Optimizer Case Study: Daily Burn, 20%+ Improvement. Parent comment

Re:Google Website Optimizer Case Study: Daily Burn, 20%+ Imp... by videophile on Thursday August 13, 2009 @04:11PM (#761592)
Bad example. The whole discussion is about reporting percentages of percentages.

Look, it's pretty clear that hackers have left the building and let marketroids rush in. Feel free to use your ill-defined metric. If you have the least bit of intellectual curiosity, you'd let everyone know what you'd report when the value goes from 0 to a non-zero value. That is all.

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Re:Google Website Optimizer Case Study: Daily Burn, 20%+ Imp... by byrneseyeview on Thursday August 13, 2009 @04:51PM (#761666)
Yes, the whole discussion is about that. Apparently only marketroids are able to handle multiple layers of abstraction -- yes, you can take a percentage of percentages, just like you can take a percentage of dollars or a percentage of conversions.
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