You are 100% correct, the domain name is horrid. ;-) It was chosen at the insistence of the hospital; eventually, we want to promote the service nationally at www.inquicker.com. Is that one any better? :p

Much better!

Great idea. I've done some limited research, and it seems that this site would appeal very well to people who have some type of infection that has worsened over a period of days. I've spent some dollars on adwords for "fever" and related terms, but that hasn't been terribly effective so far.

Right now I'm working on a plan to market the service to schools, hotels, amusement parks, retirement centers, sporting arenas -- basically any place large numbers of people are gathered. It seems promising so far (fingers crossed, nose to the grindstone :P)

Thanks for the input.

It might be also useful for parents with small kids. If you got a 104F fever on Saturday night you just take some pills and sleep over next day to see how it goes. If your kid get 104F you don't want to wait for your pediatrician to open their office on Monday. (Or, if your kids put a pill in his nose and it won't come out at 9pm; that happened to us).

If you can put your brochure in the "packet" the new parents receive from pediatricians or hospitals, that might help.

Seconded.

Don't remember the last time I went to the ER for myself. With 2 boys in the house (now 3 and 5) we had a stretch of 3 visits to the ER in one year.

You're probably already doing this, but make sure that you're using geotargeting with your adwords campaign so that the only people who see your ad are actually within driving distance.