Ask YC: Profit: $25/user. Customers: satisfied. Competitors: none. Target market: huge. But...

Re:Ask YC: Profit: $25/user. Customers: satisfied. Competito... by tkiley on Sunday November 04, 2007 @03:36PM (#76081)

Good idea, I'll give that a whirl.

PG and others tend to talk a lot about how PR firms and offline marketing are irrelevant to online startups -- I think this may be one particular instance where that's not true. In a way, this is a very web1.0 idea, but hey, it's something people seem to want, so I'm running with it.

Thanks for the thoughts.

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Re:Ask YC: Profit: $25/user. Customers: satisfied. Competito... by ed on Sunday November 04, 2007 @04:14PM (#76098)

"Our startup spent its entire marketing budget on PR: at a time when we were assembling our own computers to save money, we were paying a PR firm $16,000 a month. And they were worth it. PR is the news equivalent of search engine optimization; instead of buying ads, which readers ignore, you get yourself inserted directly into the stories."

http://www.paulgraham.com/submarine.html

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Re:Ask YC: Profit: $25/user. Customers: satisfied. Competito... by gscott on Sunday November 04, 2007 @03:45PM (#76086)

The fact that you have a hospital willing to do this is something huge. If you can make it work with them you could go to other hospitals to do the same.

It is a tough one to figure out though. I would think you would need to try to inform everyone in a 6 mile radius of this service. If it is densly populated you might try door hangers.

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