Sure. mcv summed it up pretty well. I love eating foods i like. I love trying new foods. Generally speaking, i love eating.. but i don't eat what i love on most meals. Both time and money related.

Individually, i'm sure you can understand the downsides to making food. Time/cost/effort add up, but this is not the sole reason for me.

In the end, it's the fact that the above cost isn't wanted X percent of the time. X percent (most of the time?) i just eat to make the hunger go away. I'm not interested in eating Sushi, a nice big Bacon Burger, a full omelet, etc. I'm not interested in finding a middle ground between what i want to eat, and what i should eat. In the end, it's all just a lot of effort that i would love to avoid.

Using something like Soylent doesn't mean i'll stop eating normal food. If anything i'll feel liberated. I can eat when i want, which if i had to guess would be 1 big breakfast a week, and ~5 dinners a week for the social eating interaction with my girlfriend.

But beyond that, many of the meals in my life are just something i want to go away. I want the feeling of control, of choice, to choose where i eat.. and the joy of having everything else be quick, easy, and above all healthy.

I've been wanting something like this for years (honestly). I'm very excited for Soylent