Thanks! I was puzzled by the site, unable to come with a reasonable use case for it, until I read your post.

I was specially intrigued by the idea of value variation and notification. "My refrigerator's or bed's market value will never increase", thought I while shaking my head at the website.

With collectibles, art, and a few more valuable items like cars and watches and, this may actually make sense. And I can rest knowing this service is definitely not for me.