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A comment on Google Website Optimizer Case Study: Daily Burn, 20%+ Improvement. Parent comment

Re:Google Website Optimizer Case Study: Daily Burn, 20%+ Imp... by fallentimes on Thursday August 13, 2009 @02:22AM (#760139)
It's _not_ a one percent improvement (1%). That is mathematically incorrect.

It's a one percentage point improvement. Wrong terminology is responsible for 95% of this thread.

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