Re:The Same-Day War: Amazon, Google And Walmart Race To Brin...
by michaelt on Wednesday April 16, 2014 @07:54PM
(#7601270)
Online sales make up £6.5 billion of the £170 billion food, grocery and drink sector in the UK [1]. So 3.8%. It's the fastest growing part of the sector.
As these services prefer to deliver larger orders - Ocado's average basket size is £112 according to [2] - the pricing and marketing tends to target families. And obviously, buying and transporting food for 4 people is more bother than for 1 person, so delivery becomes relatively more appealing.
If your friends are mostly young / single, they're not a representative sample of the grocery market.
As these services prefer to deliver larger orders - Ocado's average basket size is £112 according to [2] - the pricing and marketing tends to target families. And obviously, buying and transporting food for 4 people is more bother than for 1 person, so delivery becomes relatively more appealing.
If your friends are mostly young / single, they're not a representative sample of the grocery market.
[1] http://www.theguardian.com/business/2013/sep/12/uk-online-gr... [2] http://results12.ocadogroup.com/overview/highlights