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A comment on Show HN: JustReachOut – Forget PR Firms, a tool to pitch reporters yourself. Parent comment

Re:Show HN: JustReachOut – Forget PR Firms, a tool to pitch ... by AznHisoka on Wednesday April 16, 2014 @11:46AM (#7598477)
"Having said that, most small companies shouldn't bother with PR."

Yep, at least not the typical definition of "PR". Expand that to industry blogs about your niche though, and you might want to put some investment into that type of PR.

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Re:Show HN: JustReachOut – Forget PR Firms, a tool to pitch ... by lenepp on Wednesday April 16, 2014 @02:03PM (#7599391)
I totally agree. Actually it would probably be better if small companies, especially small startups, would think about this activity as "Attention" rather than "PR" or "Marketing". What you want when you're a small startup is the right kind of attention from the right people at the right time.
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