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Re:Early Stage Startups: The Biggest Killers by tptacek on Tuesday April 15, 2014 @08:30PM (#7595223)
5% is an enormous amount of equity to grant for anything. Recruited executives might get 5%. First technical hire often gets that.
Re:Early Stage Startups: The Biggest Killers by 7Figures2Commas on Tuesday April 15, 2014 @11:58PM (#7596023)
> 5% is an enormous amount of equity to grant for anything.

No, it isn't. At a company that has raised capital or generates revenue, 5% might be enormous, or it might not be. It all depends on the company's valuation.

The fundamental problem many early-stage startups run in to is that they haven't raised capital, don't have revenue and they try to use equity as an alternative to monetary compensation.

In these situations, "sweat equity" is almost always a poor alternative because the math rarely makes sense for the recipient. For instance, if you're an experienced developer who can make $125,000/year and a friend wants you to become a co-founder of his business, forgoing salary until some future date or event, how much equity in a business worth $0 today do you need to make up for your salary? It's a trick question, and the answer is not 5%.

Equity can be a very complex matter, but it's also very simple when someone suggests that it be used as a substitute for cash. If somebody wants to pay you for your services using equity, forget percentages. Determine what it's reasonably worth in dollars, if anything, today. If you are willing to accept less than the dollar value of your services, you're being generous to the company, not the other way around.

Re:Early Stage Startups: The Biggest Killers by tptacek on Wednesday April 16, 2014 @09:45AM (#7597676)
5% is a gigantic grant for an employee.

I don't actually disagree with you about employees asked to work on equity-only and deferred salary. It's just that I call those people "cofounders".

Re:Early Stage Startups: The Biggest Killers by 7Figures2Commas on Wednesday April 16, 2014 @12:09PM (#7598617)
While you probably won't receive a 5% grant as a non-executive hire at a venture-backed startup, my point still stands for salaried employees. If you can make $125,000/year, a company offers you $80,000/year and suggests that it's making up the difference in equity, you should still run the numbers. For 5% to compensate you for your sacrifice in this scenario, the company would need to be worth $900,000.

One of the problems employees face in Silicon Valley is that the valuations on angel and venture-backed startups are exorbitant, so the equity is overpriced. Seed stage startups with no traction (and sometimes no launched product) can still sport million-plus valuations. As an employee, it takes a leap of faith to believe in these valuations and use them as the basis for valuing your equity. Fortunately for these startups, enough individuals are willing to take that leap of faith.