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A comment on Busting the small startups can't A/B test myth. Parent comment
1. Change text, specifically around your value proposition. Emphasize different things and see what happens.
2. Remove content. Make the page more focused on what's important. Here's an example that increased account creation by 43% at Optimizely: http://blog.optimizely.com/2012/10/09/optimizelys-100000th-e...
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1. Change text, specifically around your value proposition. Emphasize different things and see what happens.
2. Remove content. Make the page more focused on what's important. Here's an example that increased account creation by 43% at Optimizely: http://blog.optimizely.com/2012/10/09/optimizelys-100000th-e...