Re:Busting the small startups can't A/B test myth
by kylerush on Tuesday April 15, 2014 @09:39AM
(#7591708)
This is a completely fair point. Startups naturally will have to decide where the highest ROI is. It may not be a/b testing. However, they should know that a/b testing isn't necessarily off the table.
I'm not claiming this to be truth or anything. Just in my experience. Bringing up a/b testing to my clients or teams just results in a "we have better things to do."
(I suppose being the head at a co. that does this would make it biased on at least some level).