My pet peeve is projects that don't describe what they do. Thought process while reading:

> Loomio is a user-friendly tool for collaborative decision-making:

Piqued my interest.

> not majority-rules polling, but actually coming up with solutions that work for everyone.

Skeptical because it promises to get rid of office politics. I want to know specifics how and why it works. Cold, hard, game-theory and/or economics. Maybe there is something useful behind that marketing-speak.

> We’re a small team in New Zealand, and we’ve built a prototype that people are already doing great things with.

Total non-sequitur. I don't care who you are. Convince me why the product works before I invest more effort.

> Now we’re crowdfunding so we can build the real thing: a new tool for truly inclusive decision-making.​

Ah, it doesn't work yet.

> Youtube video

Sorry, I'm not going to spend an hour of my time when you've already proved yourself a bad steward of the last five minutes.

Contrast this to xerophtye's comment: short, punchy explanation how Loomio works.