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Re:Dear Uber: you’re great but please add this feature by tptacek on Sunday April 13, 2014 @10:08PM (#7584147)
This is probably a bad idea; Uber drivers will primarily use this to screen which calls they pick up. Even if they only revealed the destination after the driver accepted, if the fare was unfavorable enough, the driver might still accept the ding for canceling.

There may also be liability reasons for not directly handling nav in the driver app, even if that just meant delegating to some iOS framework:

* It would give customers a toehold to litigate the routes Uber selected, rather than leaving them out of that process entirely

* It would require drivers to interact with iPhones while driving in order to handle the routing, which might be considered less safe than dash-mounted nav devices.

Re:Dear Uber: you’re great but please add this feature by jaredsohn on Sunday April 13, 2014 @10:13PM (#7584166)
Then don't tell the driver until after the ride starts. Maybe also require that the rider is near the driver before that happens or that the rider presses a button to send over the destination.
Re:Dear Uber: you’re great but please add this feature by ethomson on Sunday April 13, 2014 @10:14PM (#7584171)
Indeed; I further presume that if it was implemented, drivers would move to only accept fares that provided a destination location.

Some of my friends work in bars and want cabs to get them to their less than ideal neighborhoods at 3am or later. It's already very difficult for them to get a cab to take them to a questionable neighborhood once they're in the cab; having to front-load that information could make this much worse.

(Many municipalities require cab drivers to not discriminate. Obviously they do anyway, but I presume that Uber drivers that aren't medallion / license holders have even less impetus to go into these neighborhoods at odd hours.)

Re:Dear Uber: you’re great but please add this feature by Max_Horstmann on Monday April 14, 2014 @07:40AM (#7585587)
Regarding the last point: true, drivers would have to be required to dash-mount their smartphones in a similarly fashion. This setup would certainly be much safer than the current one, where they’re paying attention to a mounted GPS and their non-mounted smartphone running the Uber app.

Also – maybe at some point in the future, the Uber driver’s app can run directly on the car’s on-board computer system – now that would be nice, wouldn’t it?

Re:Dear Uber: you’re great but please add this feature by whatshisface on Sunday April 13, 2014 @10:13PM (#7584169)
I don't see what is inherently bad about that. If there is a route drivers don't want to take, shouldn't the free market push the price higher until they see it as worth it? (While per-route pricing differences might add complexity, that's exactly the sort of complexity a software company should be able to handle.)
Re:Dear Uber: you’re great but please add this feature by tptacek on Sunday April 13, 2014 @10:15PM (#7584174)
If Uber's goal is to get regulated out of existence as fast as they possibly can, a great first step would be to allow drivers to screen fares by destination.