Parent said that Seinfeld used it. That reddit post is Seinfeld declining credir for an idea which he considers a non-idea. He called it a "dumb non-idea" in the sense of "runjake's running program: put your shoes on evey day, so you are ready to go for a run when you have time." It's a "dumb non-idea" because it's so basic, but it's still something some people do.