It's really hard to educate on ISP "quality". Here in my country, two of the most successful ISPs have horrible peering. Even some of my colleagues in a university IT department don't understand why I pay significantly more than them for my connection: because my ISP offers IPv6 and has peering arrangements that mean every packet doesn't get sent to a city 350km away first.

Unfortunately this is the reality for "budget" ISPs. I may be paying $20 a month more than others do, but my quality is far more consistent in peak load times.

I just really hope that my ISP doesn't end up having to compete with the lowest common denominator because all the customers leave for cheap providers.