"In practice, it is often necessary to keep performance goals in mind when first designing software, but the programmer balances the goals of design and optimization."
^^ This. I am ashamed when the original quote is being used to basically advocate "write un-optimized code and we'll buy hardware, which is cheaper than development time". I do realize that wasn't the case back when the books were written (hardware was hella expensive), but today this is just encouraging bad form in developers, many times their go-to reaction is "let's add more ram".
Instead of discouraging the idea of writing unmaintainable code that is faster in an area that may not even be a bottleneck we get people who use that quote to excuse writing terrible code.
Good design is not premature optimization.
And it's also highly misunderstood, because it's used as a mantra, out of context.
Good development is not mantra-driven.
"Premature optimization is the root of all evil (or at least most of it) in programming." Source: Computer Programming as an Art (1974) p. 671