binom.test(500,2100)
binom.test(1000,2000)
With a boxplots/confidence interval plots (which are not many more lines). Whether this is useful or not depends on how much people know about statistics I guess.Since a binomial distribution approaches a normal distribution for large N, that's a valid assumption to make.
The arguments in this thread over which is the precise distribution are over analyzing, in my opinion. If I had an experiment that gave one winner with a binomial distribution, and a different winner with the normal approximation, I'd feel little confidence in the results and want to run it again or collect more data. I don't see how that would happen though.
Bootstrapping would be better, sure, but it would be confusing for an a/b test calculator to give you different numbers each time you refresh the page.
You're free to write your own R scripts if you want to do it yourself.
I agree with martian's advice about figuring out a minimum number of visitors you expect to need before analyzing the data, or else you're at risk of biasing the experiment by declaring a winner prematurely.
The procedure my team uses is:
1) hypothesize an expected conversion rate and whether to use a one-sided test (if we're testing that the state of the world remains unchanged) or a two-sided test (if we're testing that that the state of the world has changed as a result of the variation)
2) run those numbers through this power/sample size calculator to determine the number of visitors we need before we can analyze the experiment: http://www.stat.ubc.ca/~rollin/stats/ssize/b2.html
3) wait for traffic
4) after enough visitors have come to the funnel, pass the resulting conversion numbers through ABBA http://www.thumbtack.com/labs/abba/ [1] to see confidence intervals on our results
For further reading, I highly recommend:
http://visualwebsiteoptimizer.com/split-testing-blog/how-to-...
[1] disclaimer: my colleague wrote ABBA