How fake clicks that don't generate business results would improve Facebook reputation as an effective advertiser ?

Actually every time these posts comes out (once a week lately) Facebook reputation is hurt.

> How fake clicks that don't generate business results would improve Facebook reputation as an effective advertiser ?

In online advertising, there's a pretty big chasm between when people think is going on, and reality. Facebook has every incentive to increase their apparent standing in the online advertising business, and the fact that some of the traffic is bogus may not matter to anyone but a purist (or a client).

Consider that everyone in the business has some bogus traffic. Maybe the players feel they can compare statistics without bothering to find out how much is nonsense masquerading as business.

> Actually every time these posts comes out (once a week lately) Facebook reputation is hurt.

Yes, that's true, but a corporate strategy might be to simply say, "We're working on this problem", and hope no one pays too much attention to the actual level of effort.

I didn't get that. Elaborate?

They get to claim a certain percentage of the online advertising market. Online advertising has a self-referential aspect -- if you can produce convincing statistics, you will get more business, which will further increase your statistical standing, ad infinitum. The fact that a percentage of the traffic is bogus might be overlooked by some of the providers, and even some of the clients.