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A comment on Pissing Away Our Money With Google Display Ads. Parent comment
It is experimental, and called "GMob mobile app non-interstitial", and it is under "Site Category Exclusions".
GMob - I think this is Google internal term for the AdMob business they bought
non-interstital - I think this is a fancy word for "banner" ads.
If you put it all together, excluding "GMob mobile app non-interstitial" as a Site Category, should stop your ads from running in mobile app banners.
If you do this when creating a campaign, then you can still target tablets without getting killed by flappy bird on the iPad.
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It is experimental, and called "GMob mobile app non-interstitial", and it is under "Site Category Exclusions".
GMob - I think this is Google internal term for the AdMob business they bought
non-interstital - I think this is a fancy word for "banner" ads.
If you put it all together, excluding "GMob mobile app non-interstitial" as a Site Category, should stop your ads from running in mobile app banners.
If you do this when creating a campaign, then you can still target tablets without getting killed by flappy bird on the iPad.