Since phones have clocks on them isn't a watch really just a fashion accessory now? What makes it more likely than any other wearable computer? I guess I'm just not sure if watches are a big enough market for Apple. They seem kind of niche now because I bet if you polled people who have iPhones there's only a small percentage that want to bling the brand on their wrist like that.

My parents for example both have iPhones, but neither of them would wear a watch unless it really had some extra special usefulness. What is the killer feature? I feel like the Pebble has proven that the killer feature is not that obvious because a lot of Pebble users say they stopped wearing it.