I don't follow any blogs like TechCruch, but here are my favorites (mostly UI, Web, and Python related):

http://feeds2.feedburner.com/al3x

http://www.azarask.in/blog/feed/

http://bokardo.com/feed/atom/

http://feeds2.feedburner.com/chrismahon

http://diveintomark.org/feed/

http://feeds2.feedburner.com/garrettdimoncom

http://jacobian.org/feed/

http://www.holovaty.com/rss/

http://feeds.feedburner.com/JohnResig

http://minima.soup.io/rss

http://joegrossberg.com/paulgraham.rss

http://www.randsinrepose.com/index.xml

http://feeds.simonwillison.net/swn-everything

http://steve-yegge.blogspot.com/atom.xml

http://feeds.feedburner.com/b-list-entries

http://python-history.blogspot.com/feeds/posts/default

http://zedshaw.com/feed.xml