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Re:Show HN: I built this notifying device – electronics, cod... by namenotrequired on Wednesday April 02, 2014 @05:11PM (#7519053)
That sounds cool! I do recommend you highlight a few practical use cases, i.e. what benefits does (or will) it provide? Try to lead with why rather than with what. It took me a long time to realise they're all the way at the bottom.

I also recommend not repeating the words "notifying object" so often - right now my eyes might go from: "Notifon, the notifying object." (1st headline) to "Transform any object into a notifying object!" (2nd headline) to "Notifon / Transform any object into a notifying object" (video) to "Preorder now" to "Notifon is a wireless Internet-connected device that sends you instant notifications based on real life events." and I've learned little more than the 1st headline told me.

Thanks for sharing this and good luck with your crowdfunding campaign!

Re:Show HN: I built this notifying device – electronics, cod... by clement87 on Wednesday April 02, 2014 @05:19PM (#7519116)
Thanks for those good recommendations, I think you're so right with the "notifying object" words! I think the Indiegogo page is better, I'll merge it with the main website.