Speaking from an experience - "the way you want" criteria will change immediately after you start living the way you (currently) want. It doesn't mean that a kilo of caviar will suddenly become a desirable breakfast item, but things like a custom-designed home in a great location will pop up on a wanted list, or an expensive hobby, or an intention to provide similar lifestyle to the parents and relatives, etc.
The more you have, the bigger the dream is.
Now? A small, comfortable place to live, a kitchen, the ability to travel, and tools to tinker with and fix things is all I really want. And I make a lot more now than I did then.
Weird, I know. :)
I'd be pretty pleased with a couple million; more than that is just something to invest in interesting ideas.
5x earnings for a company you'd like to take an exit from sounds like a plan to me.
I'd like a nice house and a workshop, and some extra for non-extravagant travel. None of those cost too much money, but there is one other thing on the list: starting bigger ventures without requiring outside investors. The more money I have, the more ambitious my future endeavors can be.
Let's say your firm is worth $2mm now and you forsee it doubling and maintaining 100% growth rate next year, so it will be worth roughly $4mm. Even if it doubles several more times, you still don't have enough to launch a very ambitious future endeavor but all along you're risking a random decline in a huge, valuable, and concentrated asset.
Assuming your goals include having a family and secure financial life for yourself and them, I would be inclined to start taking money off the table as soon as I could be taking it off in $250m to $500m chunks. Not to say you need to sell it all, or even a controlling interest, but having had experiences of deep 6-figure losses in my trading account (which is extremely liquid 12 hours of every day with very low slippage), I know that I'd sleep a lot better with $300-500m off the table, and then get back to work growing the remaining 75% of the company into your multi-million.
I would seriously consider though still taking on your second big endeavor with outside investors. They have a way of keeping you honest and realistic, and if you can't convince outside investors, I wonder if it's prudent to wager your whole nut anyway.
Instead, if you have a profitable exit, it will be much easier for you to raise more with giving up less from professional investors for your next, bigger project. Then you'll be able to do something big and awesome, maintain control, and still have more cash in the bank.
The proceeds of a sale would allow me to have ample money in the bank and plenty left over for other endeavors. My issue is that the longer I wait (as long as everything continues apace), the more that "plenty" becomes.
I've been living the rest of my life the way I want for nearly 8 years now. Wow. Thanks for putting it in those terms!
If I can live comfortably on the interest, I'll take it. No need to pry me out of my office chair.
For me, I don't need much in the way of luxuries, but would want enough money to secure my own interests regardless of whats going on around me (ie a war or something).