Re:Your average revenue per customer is meaningless
by Retric on Tuesday April 01, 2014 @05:31PM
(#7511863)
There are a lot of ways of looking at this data. But if it's usage based I would suggest ranking things by revenue to see what types of customers are the most valuable.
10% comes from the top 0.1% who spend at least X$,
10% comes from 0.1%-0.9% who spend at least Y$
etc.
Or if you have some category's like 5$/month accounts = X% of revenue 50$/month accounts = Y% etc.
The value is to know what types of users you should focus on just be careful as you need a lot of data to make some of this stuff meaningful.
The value is to know what types of users you should focus on just be careful as you need a lot of data to make some of this stuff meaningful.