Re:Your average revenue per customer is meaningless
by Mz on Tuesday April 01, 2014 @04:32PM
(#7511463)
I am vaguely reminded of a recent discussion* about negotiating with Steve Jobs where kind of the reverse point was made: The author was advised to make the number fit the scenario Steve claimed he wanted. The author did so, creatively, without lying.
A lot of people do not understand the substance behind the numbers and this leads to garbage in, garbage out. That's what this article is about: Understanding what's behind the numbers and not being fooled by them. The previous piece was also about understanding the substance and knowing how to work the numbers to make other people happy with the proposed deal.
A good read on similar topics: How to Lie with Statistics.
A lot of people do not understand the substance behind the numbers and this leads to garbage in, garbage out. That's what this article is about: Understanding what's behind the numbers and not being fooled by them. The previous piece was also about understanding the substance and knowing how to work the numbers to make other people happy with the proposed deal.
A good read on similar topics: How to Lie with Statistics.
* https://news.ycombinator.com/item?id=7451018