> I mean, is not being able to take action on illegal file sharing when the feds come knocking really something to be proud of? It's a liability from a company perspective, not a strength IMO.

In the Post-Snowden world, I think it is.

This being said, shouting "yes we can do this if you share copyrighted works!" means begging to be sued by the content provider on a contributory infringement basis. Hence it is far better to point to non-infringing uses, and general privacy features.