Honestly, I feel like the amount of mindshare given over to sports pales in comparison to the amount of mindshare given over to movie stars, musicians, and celebrities. I only found out about the Seahawks and their success because I grew up in Seattle and made an effort to see how they were doing. I don't listen to Miley Cyrus at all, but couldn't help learning how everybody in the world felt about her performance at the VMAs. Why isn't the article about that?