As a longtime emacs user, I'm still working on a few of these. I often discover useful new commands and forget them by the time I need them again -- obviously I should have them posted on my cheat sheet. I don't use command-apropos or the included documentation as much or as well as I should, either. I think insufficient use of help is way too common -- a lot of people ask me for help as soon as Google fails them.
As for the images and title of the article: what could have been (very often times these sorts of pieces ARE) a very drone-like, dry sack of shit for a paper that only someone with a robotic policeman's mentality could enjoy, I found to be humorous and filled with life.
Will I be using emacs anytime soon? Probably not but it's encouraging to see that there are cool, funny, HUMAN community members out there who want to help get people excited and productive with something they enjoy.
This is generic claptrap ("use help"?! he, and it's pretty clear it's a he, could have at least looked at how hard emacs help is to use for beginners) interspersed with sexist pictures and commentary. It is offputting to many people, and I'd like to see my favorite editor associated with higher caliber tutorials.