If you look at the other book this guy had published, it sounds like he has the same issues there: http://www.amazon.com/Data-Science-Analyticbridge-Vincent-Gr...

Sadly communicating one's findings as a data scientist is one of the most overlooked skills.

I agree, my first thought reading this article was, "this is a perfect example of why communication skills are just as important as technical ability".

Also, what was that surface mesh from the beginning of the article? There was no caption, no title, and no axis labels.

It would be nice if instead of simply saying "Well, this is rubbish" you could actually suggest alternatives that are of more value. Criticism is easy, producing excellent written work is rather more difficult.

So can you suggest better alternatives?

What are you looking for ?

That's because that's all "data science" is. A buzzword (phrase?) used to make people who like the sexy sound of "big data" but don't want to put in the effort to become computer scientists or exert the time and effort to learn technical skills beyond whatever trendy statistics software they can find.