You know what I love about Tesla? They continue to innovate and create change in the auto industry, most of all as a company they are powered by transparency.

Similar to other luxury auto companies they facilitate innovation. While luxury car companies strive to create beautiful, seamless and future-forward vehicles at a high cost, they can afford (similar to startups) to bring in new ideas to not only rule out competition but give them a market advantage. For example - recently McLaren came up with a way to introduce sound waves, instead of windshield wipers, wipers are a pain! (Not to say that the device generating the waves wouldn't be) Can you imagine toyota, chrysler, or ford doing something of the sort? Of Course not - it takes probably 20 hours for them to build one of theirs, where it might take Rolls Royce 6-7 months. However there are different profit margins and reputable name sake.

I like to think Elon has engineered his company nicely in between :), he surely got pissed off by the media and had fun adding that ballistic plate to the bottom