Also don't forget the usual thing: News, by definition is stuff that happens rarely (and thus is note- or newsworthy). So in turn it's rarely something that we need to worry about.

Edit: I see, someone else has quoted Schneier exactly on that already: https://news.ycombinator.com/item?id=7487144

I'm surprised no journalists are taking the advantage of the views they will get by writing the opposite story. i.e. write about how many fires per vehicles capita in cars from other manufacturers vs tesla.

I personally would love to see normalized fire figures for other manufacturers like Ford, Chevrolet, Honda, etc.

Yep, people rarely realize this when they talk about media bias but it's a major element of influence. No matter how "balanced" a report is within itself (rarely actually balanced), if all you hear is stories about the IRS targeting specific political groups and the attack on the U.S. embassy in Benghazi (conservative stations) or anecdotes about how much money Obamacare is saving people and how many local government programs are underfunded (liberal stations), you're going to walk away with a skewed perspective. The choice of stories and tone will tell you everything about a media organization's biases.

Yeah, it's unfortunate. I actually had to explain the reality of the Tesla car fires to my mother (who is usually very good at seeing through media bias). She was under the impression that the Tesla fires were actually indicative of the car being less safe than normal cars...