They have another model coming out 2 or 3 years after the sedan. That will be in the 30k range. If I recall correctly, Musk once said as a rule of thumb once you raise your production by 10 fold then you can halve the cost of your item.

I simply don't believe that pricing for the sedan. The price of the roadster was originally hinted at being about $70k. It jumped several times to its current $109k, as the car came closer to production. And, if halving is the goal, we'd now have to guess the sedan will sell for $54.5k.

The sedan is planned to be sold for 59k. That is before the government refund of 8k.

Also, they're partnering with Daimler to produce electric Smart cars (in limited quantity, admittedly).

They were planning on licensing their battery technology as well.

Awesome, I'm looking forward to seeing what happens.

My understanding of their plan is they're taking a tiered launch strategy.

They start with the low-volume, high priced roadster. Then they bring out the sedan at higher volume, and about half the price. Finally, the release a mass-market car at an affordable price after that.

It makes sense in the market. There is really no way to ramp up to immediately high volumes if you're new in the auto business. If you're selling in low volumes, the unit price will be very high. So if you're selling expensive cars, they might as well be sports cars that are worth the money, and raise your profile. (mostly paraphrased from what I've read Elon Musk saying.)