I once head a radio personality say,"There's nothing more useless to a company than a Harvard MBA." At first, I thought it was too harsh, but as I put on a few years, I knew what he was talking about. As a society, we are becoming more sophisticated; a lot of us know when we are being manipulated. When ever I see a company advertise incessantly--I now wonder who pays for this exposure. I then usually find a company with drastically lower prices, and by golly, holy hootenanny; This company doesn't advertise everywhere.