News for hackers. Stuff that matters.
Re:Product is the Ultimate Growth Hack by sutterbomb on Tuesday March 25, 2014 @04:30PM (#7468737)
"Net Promoter Score" can only be measured by survey, because that's exactly what it is. It's a 1-question survey with a standardized scoring methodology that is a de-facto standard measure of customer loyalty across industries.

If you want to measure customer loyalty and quantify it for investors, you can use that methodology, or you can find another way but call it something else. I wouldn't recommend doing something else and trying to call it NPS.

There are no comments on this comment yet.