this is not about data, this is about the transacting of physical goods over the internet. I am not sure you understand a) what the OP is suggesting or b) what you are saying.

Nope, I got it. I conflated "data" and "purchases", mainly because they are both transactional, and the difference between pure data and physical goods is decreasing by the day.

Thanks for pointing out the difference, though. I should have been clearer in my comment.