There's an oportunity if you're Cloudfare or similar service, not a time tracking and pm app. Most users will end up blaming you because you're not prepared enough etc..
Or avoiding your service altogether when they realize they can't depend on the cloud being always accessible.
Pardon the off-topic reply, but I'd like to connect with you. In the breadbox article the other day, you mentioned there's an opportunity to compete with GrubHub on price. Check out forkable.com. You can reach me at joe at forkable dot com.
Otoh that's where the opportunity is. The fact that "customers have no clue". People pay you for something that they can't do themselves or that you make easier for them to do.