Re:Wanelo: The First Million Users
by arbuge on Monday March 24, 2014 @10:50AM
(#7458493)
I asked her this question directly. She claims she did it via $20 a day on FB ads for a few months: https://twitter.com/siberianfruit/status/447961840090218496
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Awesome. Thanks! I don't know if I believe it but that's another story.
It is a bit hard to believe. As another person pointed out that equates to 16 users for each $1 spent, assuming she ran the ads for 3 months or so. Must have been very viral to maximize the return on each dollar spent.
Damn good value when you consider the price per user Facebook paid for WhatsApp...