His choice is to allow variety, competition, and customization so that more people get a chance to find the service that satisfies their needs.
I don't think anyone is saying to completely do away with all regulation in every instance - but have you seen the competitive barrier taxi regulation in most metro areas? It's specifically designed to prevent competition from those without massive resources. It's the stereotypical big guy keeping the little guy down with their million dollar medallions and special connections to lawmakers.
Taxi and hotel regulation IMO comes with a safety aspect which should, for example, protect lone or vulnerable travellers from harm (to a limited extent, of course, but some is better than none). Personally, I will accept a bit of restriction to my options in return for widely vetted service provision.