Facebook isn't the web. Its a siloed private service. A company the size and reputation of Fluke should have their very own website that they can put messages like that on. Otherwise, they're merely giving facebook revenue by having that many more pageview opportunities to show everybody ads.

You don't need to be logged in to view the post.

This has been true for this post, but there have been many "view this on facebook" posts that do block you with a signup.

Twitter seems to do this too (frequently I'm prompted to log in.)

Bah, I want my ye olde internet back.

Yeah, but I won't read it if it's on facebook. And I'm like reeeeaaallly important to this company.

...

In all seriousness, I know my opinion matters very little, but I just don't visit facebook for reasons.

You still have to visit facebook.

It hasn't been explicitly stated yet, and may not be apparent to everyone, but it's blocked in some networks. It's not just a case of "I despise Facebook so much I refuse to visit it."

That's a very valid point. Hadn't considered that.

I thought it was a shame for a different reason. Given I'm far from an avid Facebook user these days, the UI led me to believe this whole thing was a statement being made by Facebook, until I got to the very end of the letter: "Signed, Fluke Corporation."

Was very confused about Facebook talking so much about hardware.

So you didn't notice the big Fluke logo in the top right? (perhaps it's not present on mobile?)

I didn't notice until after you mentioned it. That said, at first I thought the letter was from SparkFun so maybe I'm not very awake today!

I thought it was from Sparkfun as well, but it's also early and I didn't know of the situation until reading this response.

For me it's a shame because I have blocked Facebook, so I can't see it. But isn't it always "Login-Walled", in that you can only see stuff as a registered Facebook user?

Any pages marked as "Public" are accessible without a login. As soon as you put any restrictions on the audience, it makes everyone log in to check them against the list.