Using third party hosted mail is a trade off, especially webmail. Unless you are using end-to-end encryption, intermediary servers will need plaintext access, not only to route the email, but to present it, to permit search, filtering, and other operations users value in the webmail client.
Google is taking steps to ensure all data is encrypted-at-rest and encrypted-in-flight. That's not a perfect defense, but it is an improvement. What is to be gained by bashing them for taking positive steps that everyone in the industry, we hope, are also taking?
So I will call it bought personal user information, regardless if it has been laundered by advertisement clicks.
Not only that, but anyone can opt-out of interest based ads for Gmail. Just go to Ad Settings (https://support.google.com/ads/answer/2662922?hl=en)
You have the choice of not seeing targeted and relevant ads, or of not using gmail at all. Try Fastmail for instance. I don't see the need to bash Google for doing the right thing on security.
Are there any references or details regarding this?
The word "price hints money, but I guess you don't mean that; it would need a lot of money for that company to risk jeopardize it's reputation.
Probably the best pressure the US government could do is to actually threaten important people in the company some jail time if they cooperate. So here "price" means personal freedom. Nobody would like to go to jail just because his job right?
In any case, yes there is no guarantee that nobody would treat your data with no interference. If you use another mail provider, the government could grab their https certificate, or with cooperation of a cert authority perform a man in the middle attack. (Which ironically google can to some extent be protected from because of cert pinning in chrome).
Still, in your comment you are hinting that it's easier to just "buy" it from Google because Google is just fine with selling your data to anybody for a "price". I find it hard to believe. Not saying anybody should trust Google more than any other service, but I don't see neither any proof that we should trust them less.
Who does that?