My first Fluke multimeter was a hand-me-down from my father, and he had made it clear how it was a better instrument. At the time, there were no "Fluke yellow" instruments on the market. They were generally considered ugly.

Fast forward through the 1990s and I'm in a builders supply shop looking at meters. I grab what I thought was a Fluke, got home, and only then realised I had a cheap knockoff. Yes, my fault for not reading, but a large number of second generation tool users have been raised to invest in the products of a few companies that have maintained solid reputations.