Which is arguably what they'd say no matter what they thought. Not that Oculus doesn't have a lot going for it, but as a startup I'd be nervous to see a much larger company that makes both a game console and display technology push their own alternative.

But I guess there is not much lock-in effect - except for the current Oculus SDK, so hopefully games will start using a platform neutral one soon - and the market is potentially huge, so competition can also have a lot of pros.