Exactly! When I saw the headline, that is what I thought it would be about: how apple has been playing defense and is destroying itself. They have been innovation free since the iphone 4 and it shows. Unfortunately, they made the wrong call on screen size and it's taken them 4 years to catch up. They also really need to drop this one-model-per-year schedule. Competition is too strong now. They need to release their BS "s" models midyear.