For the supporter, the advantage of legal marriage—where the supporter owns half the assets plus some rights to future earnings—is obvious. Smart, capable supporters know this, and won't make that investment without legal protections. Anything else would be reckless.
The advantage to the breadwinner is that this is a way to get a smart, capable supporter. If you're not willing to provide the legal protections, you're just going to get someone who doesn't really understand the situation and doesn't understand the risks. There's some chance you could find someone who was generally capable, but who was naïve on this point, but that's a smaller dating pool. And I'd argue it's ethically wrong, and the unfairness will eventually degrade the quality of the relationship.
People think alimony is just someone sucking someone dry while doing no work, but it's really just a dividend being paid out from a shared venture that you were both equal partners in.
Not to mention the sizable portion of men who don't care about the intelligence/capability of their partner, or those who don't believe that wanting a legal upper hand correlates positively with the type of intelligence/capability that they desire.
You can find more here:
http://lesbianlife.about.com/od/wedding/f/MarriageBenefit.ht...
In your 20s its fine, put off getting married, but the 40 something guy who introduces you to his girlfriend sends a totally different signal than someone who introduces you to his wife (and vice versa if the genders are swapped). It says you're noncommittal, bad at relationships, maybe previously divorced, constantly shopping around, maybe breached partners trust repeatedly, whatever, take your pick. What it never says when someone is judging your book by its cover though is "this is just some guy who's been hedging against marital risk for a couple decades", any other snap judgement requires the person know you better.
For tens of thousands of years, it was possible to marry someone without recognition from the US government. I suspect it still is.
See the recent arguments about same-sex marriage for a fulsome discussion...
I chose marriage, because I was really f'ing excited about calling my partner my wife. Now, I am really proud to call her that. Note that financially, she is far more well-off than me, but we have similar lifetime earnings potential. YMMV.
Edited: grammar.