Re:So you've got a million dollar iPhone app idea...
by jwegener on Tuesday August 04, 2009 @02:22AM
(#740742)
Glad you liked my post! For the 45M figure, scroll down to 5:41 (or alternatively search the earnings call page for "App store in 77 countries, more than 45 million install base.")
Apple doesn't break out iPod Touch vs Traditional. So I used admob's numbers about the iTouch vs iPhone to arrive at the number of iPod Touch devices.
Yes, people outside the US buy apps :-P But it's useful to get a device penetration figure (8% of americans) and work with that to do market sizing for a vertical. You could obviously figure out the penetration figure broken down by each country, but that would be rather time consuming.
-Jonathan
iPhone units: 5.2 million iPod units: 10.2 million
I don't see the iPod touch vs "traditional" iPod breakdown anywhere.
(Also, people outside the US do buy apps!)