Agreed, the whole article can be summarized as 'Mozilla is working on a new browser engine made for multi-core systems, in a new language they are developing called 'Rust' which is made for speed and safety'. Not much more to learn from it.

It has some interesting details on how Mozilla manages the Rust community.

The title is completely misleading, though.

The article was rather meandering in its focus, but other programming language projects can certainly learn a great deal from Rust in respect to community management and marketing. Mozilla is not just building a language, it is growing a community. It doesn't matter how well designed your language is – if it doesn't have a strong community or people have no idea it exists, then it will inevitably die and be forgotten.

Jolly good, I read the first paragraph and thought "Is this piece just fluff?" [Check comments, yep]. Time saved.