Thanks for this. I have been trying to say this:

I now view this entire article as a rebellion of agribusiness to the fact that people are starting to become more interested in how their food gets to the table and don't like what they see.

in all my comments below, but I couldn't quite put it this eloquently.

I think you are exactly right; he is arguing that his way is best for his fields, his profit margin, and for getting low prices at the store. "The Omnivore's Dilemma" takes a more holistic approach and argues how this approach is worse for the planet as a whole (and how it's just plain wasteful). It's good to hear both sides of the story, but I can't help but feel that the "organic" way is closer to what's best for everyone.